Gayoung Lee
201.390.1233 - [email protected]
126 Neptune Avenue, Jersey City, NJ 07305
MARKETING PROJECT MANAGER
Financial * Digital Marketing * SharePoint * Bilingual Japanese Korean
- Certified:– Certified Scrum Master with 3 years providing full lifecycle Agile IT, web, mobile, online
marketing solutions through creative and technical expertise. - Financial:- 3 years in Financial industry on Marketing and IT projects to improve revenue and
efficiency. - Marketing:- Bachelor in Marketing with creative digital marketing experience including lead generation
and online customer acquisition, optimizing KPI metrics like Lifetime Value, Cost Per Acquisition,
and Churn - SharePoint:- Project Manager for customization and deployment for financial Forex broker. ▪
Japanese:- Native Japanese language fluency in reading and writing.
HIGHLIGHTS
- SEO:- Placed financial broker www.FXCM.com on page 1 for Google organic search listings.
- Customer Acquisition:- Built online Forex news website www.DailyFX.com to be largest source for
retail Forex broker www.FXCM.com, doubling account volume to 500+ new live trading clients per
month. - Video:- Placed website www.DailyFX.com on page 1 for Google organic search listings
- Marketplace:- Uploaded 1m+ SKU StadiumGoods shoe catalog to Chinese mobile app www.WeChat.com
- Lead Generation:- Built 1k+ affiliate network for retail Forex broker www.FXCM.com
- Video:- Built online Forex YouTube video channel, with filming and editing studio. Hired actors,
filmers, editors, and script writers. Optimized videos for SEO. - SharePoint:- Implemented an intranet web documentation and workflow management solution for
Forex broker www.FXCM.com back-office operation tasks. - Scrum Master:- Managed cross functional 50+ team inclusive of developers, designers and planners,
leading initiatives from strategy and media planning, to modeling and technology.
PROFESSIONAL EXPERIENCE
OneWerx - New York, NY - 5/2018 – Present
Digital Project Manager
Develop scalable creative technical digital solutions for startup, nonprofit, ~$3b enterprise clients.
- QA: – Coordinated User Acceptance Testing (UAT) and assisted in testing efforts for crowd funding
app www.DreamoWay.com. - Management: – Reviewed project budgets and resolved discrepancies, requirements gathering,
oversaw project teams and client deliverables for www.AAAA.org. - NonProfit: – Build dashboard to track 1k+ advertising agency members participation of www.AAAA.org
- Reporting: – Tracked project progress and reported to all internal/external stakeholders for
www.Marvell.com.
FXCM - New York, NY - 5/2015 – 5/2018
Project Manager
Implemented an intranet web documentation and workflow management solution for Forex broker
www.FXCM.com back-office operation tasks.
- Project Management:-:- Drafted project scope, costs, duration, and resource requirements in written
proposals. Scheduled, coordinated internal and customer resources. Developed cost accounting,
issue resolutions, and created project work plans. - Scrum Master:- Collaborated with internal business and technical teams on various process workflow
initiatives. - Reporting:- Developed, maintained, reviewed, disseminated project documentation including status
reports, invoices, work/change orders, schedules, budgets, forecasts, reviews, legal agreements. - Business Analyst:- Analyzed processes and implement new workflows to improve effectiveness and
efficiency - Salesforce:- Integrated via API into SharePoint workflows.
- Workflows:- Created workflows in SharePoint to track, route, manage Treasury, Accounting, Legal,
Compliance communication and documents between Front Office, Operations, Back Office for
processes such as New Account Open, Withdrawal, New Hire, Deposit - SharePoint:- Created enterprise document content taxonomy, metadata, and process client lifecycle
workflows via Salesforce API, as well as configured load balanced farm Dev/QA/Production
environments. - QA:- Test workflows, identify bottlenecks, and improve business efficiency
- Documentation:- Document business requirements and functional specifications for various workflows.
Build wireframes for new workflow using Axure
FXCM - New York, NY - 5/2013 – 5/2014
Web Project Manager
Led online Forex news website www.DailyFX.com to become the largest introducing broker for retail
Forex broker www.FXCM.com, doubling the account volume to 550+ new live trading clients per month.
- Project Management:-:- Defined scope, cost/time estimates, review schedules, acceptance criteria.
Drafted and maintained work project plans. Conducted reviews with Legal, Accounting, QA, and
Creative. - Content:- Built custom CMS to guide daily news content by 12+ currency analysts for news topics and
keywords, as well as organized and tagged content for website visitors, search engines, and
conversion funnel. - SEO:- Optimized natural organic search campaigns to 4M+ unique monthly visits with custom landing
pages for popular currency pairs. - Research:- Performed keyword research and backlink analysis, optimized tags and sitemap, configured
content authorship and rich snippets. - Responsive:- Converted website to HTML5/Javascript Twitter Bootstrap responsive design.
- eLearning:- Designed instructor led online Learn Forex Trading classes with graded exams.
- Lead Generation:- Setup sales funnel newsletters, downloadable trading guides, and trader personality
survey.
Real-time: Integrated real-time Reuters live data feeds for 15K economic calendar trading events. - Social: Integrated social trading charts by TradingView for all tradable instruments.
- Premium:- Segmented premium content to upsell from free registration to live trading account.
- Analytics:- Setup Google Analytics tags with goal conversion tracking.
- Syndication:- Setup RSS news content feeds, customizable widgets, and content syndication to
promote content view and inbound links from 900+ partner financial news content websites. - Wikipedia:- Setup page for DailyFX on Wikipedia including edits from Compliance reviews
FXCM - New York, NY - 5/2012 – 5/2013
Marketing Analyst Expanded
FXCM online presence into Asia and Europe.
- International:- Expanded international, translated, optimized daily news content to Japanese, Chinese,
French, and German. - Content:- Built custom CMS to guide daily news content by 12+ currency analysts for news topics and
keywords, as well as organized and tagged content for website visitors, search engines, and
conversion funnel. - YouTube:- Grew video YouTube channel with daily analyst videos to 21K subscribers and 2M+ views.
- Studio:- Built filming and editing studio. Hired actors and produced promotional videos, with motion
graphics. - Video:- Produced educational videos in Japanese language and prepared some scripts. Recruited,
interviewed, coached Japanese actors. Coordinated edits and changes with FXCM office in Japan - Translation:- Self translated articles from English to Japanese for Forex videos Tested professional
native Japanese translators for potential Forex article translation from English to Japanese.
EDUCATION & CERTIFICATION
Baruch College – New York, NY – Bachelor of Business in Marketing – GPA: 3.4/4.0 – Minor Japanese –
GPA 3.7/4.0
Agile – Certified Scrum Master (CSM) – #6108205