Asher Swing

Senior Product & Project Manager | AI/ML Marketing Specialist

📍 Jersey City, NJ📧 [email protected]LinkedInGitHub

Summary

Engineering: Build scalable AI-driven marketing systems, APIs, automation workflows, analytics platforms, revenue-generating digital applications

Creative: Ad agency experience on Ideation, Branding, Market Research with brands like Verizon, Pepsi, Bank of America, MTV, and US Army

Growth Hacker: Technical media planning experience capable of modeling scalable global media campaigns while optimizing for monetization metrics

Marketing Science: Experience developing CRM, attribution, lead generation, email, API, analytics, and multi-channel automation systems

AI: Build autonomous AI marketing workflows using Claude, Codex, LLM APIs, multi-agent systems

Key Achievements

💰

eCommerce

Optimized products/campaigns for $2B+ revenue website Verizon.com

📊

Data Analytics

Optimized MMM and MTA models for Google client Pepsi.com

🔍

SEO

Placed DailyFX.com on page 1 for Google organic search

🛒

Marketplace

Created 1M+ SKU Stadium Goods catalog on WeChat

📈

Lead Gen

Built 1K+ affiliate network for FXCM.com

🎬

Video

Launched 3M+ subscriber YouTube channel for Reuters

📧

Email

A/B tested ~1B list size campaigns for Microsoft Xbox

📱

Mobile

Managed PalTalk 7M users, $2M/month subscription

Experience

OneWerx

2017 - Present

Founder & AI Product Manager

Building AI-powered marketing automation platform. Developing LLM chatbots, multi-agent systems, and autonomous marketing workflows.

Google (via Ipsos)

2015 - 2017

Global Insight Manager

Developed data-driven marketing plans for $100M+ global clients like Pepsi Beverages, Pepsi Snacks, and Mars Foods. Mined Google keyword data with R to build custom insights.

Bank of America

2013 - 2015

Digital Marketing Manager

Developed SharePoint workflows for campaign tracking and revenue reporting across BOA, Merrill Lynch, US Trust, and CashPro digital marketing campaigns.

FXCM

2010 - 2013

Marketing Technology Lead

Built affiliate network of 1,000+ partners. Implemented SEO strategies achieving page 1 rankings. Developed content syndication network for DailyFX.

Education & Certifications

University of Maryland at College Park

Bachelor of Science in Computer Science - GPA: 3.3/4.0

Certified Scrum Master (CSM)

Scrum Alliance - #438503

Technical Skills

PythonRSQLJavaJavaScriptReactNext.jsNode.jsAWSGCPSalesforceHubSpotJiraLinearFigmaClaude AILLM APIsMulti-Agent SystemsMarketing AutomationCRMAnalytics

Let's Work Together

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